Assist in developing and implementing marketing plans and strategies for the venue and events
Participate in sales and marketing meetings to add creative ideas to brainstorming sessions to increase events and revenue.
Development, coordinate and provide support for familiarization tours, media drops, public relations campaigns, grass roots activities, site inspections, client events, concerts, family shows, sporting events and other miscellaneous events
Assist in the development, execution and monitoring of media and promotional agreements for the Encana Events Centre
Support in the development, implementation and reporting of marketing campaigns to maximize event awareness and exposure for aforementioned events.
Assist in the communication and support efforts for other departments
Assist in the coordination of internet and database marketing programs and initiatives.
Assist in the compilation of event settlement reconciliations and recap summaries
Assist with social media development, web design and market research
Assist in creation and implementation of all aspects of ticketed event sales plans
Develop promotions and day of event activities
Execute event responsibilities as required for major ticketed events
Assist in negotiating, closing and implementing media, promotional partner, and sponsorship deals
Assist in the creation, implementation, reporting of grassroots marketing plans
Work with promoters on group sales plans and budgets
Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
Assist in the preparation of marketing and venue reports
Participate in monthly conference calls with other Spectra entities
Coordinate marketing efforts between promoters, artist management and local media
Promote “How You Doin’?” customer service program and culture
Update website, marquee and in-arena address systems (including flyers, posters, TV’s, in-game, and hold line) creative
Assist with the maintenance of the venue and affiliated organizations websites including databases, email and social networking assets
Conduct group sales functions as needed for various events including the coordination of grassroots campaigns
Assist in developing new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
Provide support and assistance to the Special Events Manager with event promotion, post event survey creation/distribution/data compilation
Provide support and assistance to the Special Events manager with pre-event preparation and set up when requested
Assist the Special Events Manager with event research when creating and producing new event concepts
Under the direction of the Marketing Director, request hotel block bookings for events, follow up with the hotel to release the rooms and liaise with the box office to ensure that the hotel room and ticketing match.
Upon receipt of hotel room invoice, cross reference the guest information with the booking reference
Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
Perform all other duties as assigned