Comcast Spectacor

Marketing Manager

US-MA-Lowell
Job ID
2017-2832
Group
Spectra - Venue Management
Spectra VM - Tsongas Arena (UMass - Lowell)
Category
Marketing
Type
Regular Full-Time

Overview

This position will work with the Assistant General Manager to oversee that day to day operations of the marketing and group sales department to promote the facilities and events while creating and maintaining relationships with media and promotional partners. The marketing manager will execute and oversee advertising, media buying, promotions, public relations and grassroots efforts for events as assigned. 

Responsibilities

  • Develop marketing plans and strategies for events exercising sound judgment
  • Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
  • Negotiate, close, and implement media and promotional agreements for the Tsongas Center and LMA events with promoters and media clients
  • Prepare written letter of agreements including negotiating terms
  • Prepare weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities
  • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
  • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
  • Manage, maintain and engage fans on all forms of social media.
  • Work with UMass Lowell Athletics on cross promotion for Hockey and Men’s & Women’s Basketball
  • Coordinate marketing efforts between promoters, artist management and local media
  • Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.
  • Oversee the development of all facility advertising and marketing materials.
  • Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
  • Respond to and resolve difficult and sensitive inquiries and complaints.
  • Develop and implement media drop and public relations campaigns
  • Research projects/upcoming shows
  • Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative
  • Manage database and email campaigns
  • Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
  • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
  • Work in conjunction with Group Sales, Premium Services and Corporate Partnership managers to maximize revenues.
  • Recruit and assist managing student intern recruitment and assignments
  • Manage a team of marketing and group sales employees, assisting in their day-to-day needs as necessary
  • Perform all other duties as assigned

Qualifications

  • Minimum B.S. or B.A. degree from an accredited college/university is required with major course work in marketing, public relations, communications, business or other related field
  • Minimum of three (3) years of experience in customer service related field and management preferred.
  • Experience in ticketing/group sales or event planning preferred.
  • Completion of technical or specialized training or education in graphic design (i.e. adobe creative suite) and Microsoft Office preferred.
  • Ability to work as part of a team and independently with minimal supervision.
  • Strong leadership skills, organizational skills, and excellent interpersonal skills particularly in dealing with the public are required.
  • Proven time management skills and reliable at adhering to time sensitive deadlines as required
  • Flexible – must be available to work evenings, weekends and all event days as assigned.
  • Creative and proactive problem solver
  • Ability to travel as required

 

SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER.

 

 

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