Develop marketing plans and strategies for events exercising sound judgment
Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
Negotiate, close, and implement media and promotional agreements for the Tsongas Center and LMA events with promoters and media clients
Prepare written letter of agreements including negotiating terms
Prepare weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities
Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
Manage, maintain and engage fans on all forms of social media.
Work with UMass Lowell Athletics on cross promotion for Hockey and Men’s & Women’s Basketball
Coordinate marketing efforts between promoters, artist management and local media
Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.
Oversee the development of all facility advertising and marketing materials.
Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
Respond to and resolve difficult and sensitive inquiries and complaints.
Develop and implement media drop and public relations campaigns
Research projects/upcoming shows
Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative
Manage database and email campaigns
Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
Work in conjunction with Group Sales, Premium Services and Corporate Partnership managers to maximize revenues.
Recruit and assist managing student intern recruitment and assignments
Manage a team of marketing and group sales employees, assisting in their day-to-day needs as necessary
Perform all other duties as assigned