Comcast Spectacor

Marketing Coordinator (Part-Time)

US-MA-Amherst
Job ID
2017-2855
Group
Spectra - Venue Management
Spectra VM - Mullins Center (UMass-Amherst)
Category
Marketing
Type
Regular Part-Time

Overview

Manages a full-service in-house marketing department consisting of marketing, public relations, sponsorship sales, and group sales functions.

Responsibilities

  • Create marketing and public relations plans within a given budget for all family events, concerts, and other special events including the Mullins Center Community Ice Rink.
  • Place advertising on TV, radio, print, web, and other misc. marketing opportunities.
  • Negotiate directly with all media representatives to include trade, promotion, and third party promotions in an effort to maximize budgets.
  • Create, sell, and execute arena sponsorships.
  • Manage yearly marketing budget including institutional advertising and seasonal campaigns.
  • Implement creative ideas for PR hits and marketing strategies to improve ticket sales.
  • Propose partnerships with retail and media partners to increase awareness among targeted audiences.
  • Report box office numbers and send show photos to industry trade publications after each event to maximize arena exposure.
  • Manage website utilizing a content management system.
  • Create and manage e-mail blasts distributed to cyber club members.
  • Oversee the weekly distribution of press releases, media advisories, and calendar listings.

Qualifications

  • Bachelor’s Degree preferred.
  • Knowledge of word processing software and Adobe Photoshop software.
  • Position requires strong organizational skills; detailed knowledge of the Building; and the ability to multitask by properly executing all job responsibilities

 

 

SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER             

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