Comcast Spectacor

Marketing Manager

US-NC-Fayetteville
Job ID
2017-2900
Group
Spectra - Venue Management
Spectra VM - Crown Complex
Category
Marketing
Type
Regular Full-Time

Overview

This position will work with the Marketing Director to promote the facilities and events while creating and maintaining relationships with media and promotional partners. The Marketing Manager will assist in advertising, media buying, promotions, public relations and grassroots efforts for events as assigned.

Responsibilities

  • Develop marketing plans and strategies for events exercising sound judgment
  • Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
  • Negotiate, close, and implement media and promotional agreements for the Crown Complex events with promoters and media clients
  • Prepare written letter of agreements including negotiating terms
  • Assist Marketing Director in preparation of weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities
  • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
  • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
  • Coordinate marketing efforts between promoters, artist management and local media
  • Develop and implement media drop and public relations campaigns
  • Research projects/upcoming shows
  • Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative
  • Manage database and email campaigns
  • Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
  • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
  • Work in conjunction with Group Sales, Premium Services and Corporate Partnership managers to maximize revenues.
  • Recruit and assist managing student intern recruitment and assignments
  • Perform all other duties as assigned

Qualifications

  • Minimum B.S. or B.A. degree from an accredited college/university is required.
  • Minimum of three (3) years of experience in customer service related field and management preferred.
  • Experience in ticketing/group sales or event planning preferred.
  • Completion of technical or specialized training or education in graphic design (i.e. adobe creative suite) and Microsoft Office preferred.
  • Ability to work as part of a team and independently with minimal supervision
  • Strong leadership skills, organizational skills, and excellent interpersonal skills particularly in dealing with the public are required
  • Proven time management skills and reliable at adhering to time sensitive deadlines as required
  • Flexible – must be available to work evenings, weekends and all event days as assigned.

SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER

 

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