Comcast Spectacor

Marketing Manager

US-PA-Philadelphia
Job ID
2017-2982
Group
Philadelphia Flyers
Wells Fargo Center
Category
Marketing
Type
Regular Full-Time

Responsibilities

  • Work with internal and external creative designers and media partners to develop and implement cross-platform marketing campaigns, ensuring all assets properly reflect the Flyers brand and are consistent with sales objectives
  • Think creatively and conceptualize content and messaging for traditional and digital advertising and promotions
  • Serve as lead strategist and traffic manager for team’s digital marketing program, including but not limited to: display, video, Facebook, mobile, and search
  • Spearhead external promotional and partnership strategies to increase ticket sales
  • Plan advertising and promotional campaigns including TV, radio, print, digital and outdoor to drive ticket sales and create awareness
  • Forecast, track, and manage advertising and promotions budgets
  • Generate messaging and scripts for television, radio, and digital content
  • Collaborate with marketing department to achieve reach and engagement and sales goals across social media, website, public relations, special events, and other distribution platforms
  • Continually keep abreast of sports marketing trends and knowledge of the marketplace

Qualifications

  • Bachelors Degree from an accredited college or university with major course work in marketing, advertising or other related field
  • Minimum 2-3 years full-time marketing or advertising experience required
  • Proven record of creating promotions and platforms that result in revenue opportunities
  • Prior experience designing effective campaigns that drove revenue
  • Excellent computer skills including Adobe Creative Suite, Microsoft Word, Excel, Outlook, and PowerPoint required
  • Graphic design skills in programs such as Adobe Photoshop, Illustrator, Premier, etc. preferred
  • Strong verbal and written communication skills in the English language required
  • Strong organizational, interpersonal and project management skills required
  • An in-depth understanding of the Philadelphia market and media landscape
  • Superior problem-solving and multitasking skills required
  • An impressive conceptual outlook and ability to produce original ideas
  • Ability to work nights, weekends and select holidays, in addition to traditional business hours, is required

Intellectual/Social, Physical Demands and Work Environment:

The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Intellectual/Social demands:

  • While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients.

Physical demands:

  • While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise Interns; constantly communicates via telephone, email and in-person with others to exchange accurate information.

Work environment:

  • The duties of this position are performed indoors and occasionally outdoors in the weather conditions prevalent at the time. The noise level in the work environments is usually moderate to loud during events and minimal during non-even times.


 

Comcast Spectacor is an Equal Opportunity Employment Employer

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