Comcast Spectacor

Marketing Manager

US-FL-West Palm Beach
Job ID
2017-3032
Group
Spectra - Venue Management
Spectra VM - Palm Beach County Convention Center
Category
Sales and Marketing
Type
Regular Full-Time

Overview

Works with supervision from the Director of Sales and Marketing to initiate contact with event clients, show promoters, sponsors, or potential sponsors. Makes every attempt to enhance the image of the facility and to promote goodwill in the community through use of media releases and promotions.

Responsibilities

  • Communicates regularly with the Director of Sales and Marketing and Sales
  • Managers to discuss new ideas to promote the facility and facility events
  • Utilizes the abilities of other managers and supervisors to assist with audience development projects
  • Initiates written and oral communications internally and externally as deemed necessary
  • Establishes personal relationships with key personnel of the media, including newspapers, magazines, television and radio
  • Creates and publishes a monthly Convention Center client and employee newsletter and calendar of events
  • Creates news releases and feature stories about the facility and special events to be sent to the media
  • Provides early notification of groups and other desired patrons; starts group mailing list
  • Determines target market for each show and chooses proper media to reach them
  • Sets advertising timeline and gathers bills for settlement
  • Designs, writes and produces print ads and direct mail pieces, obtaining mailing lists.
  • Oversees production of program booklet, promoter’s guide, or other helpful documents in promoting the facility
  • Produces any additional brochures (i.e. flyers, post cards, etc.)
  • Coordinates design and layout of ads to be used in national and local publications and internally to publicize the facility and/or special events
  • Prepares and executes monthly promotions, giveaways, contests
  • Ability to take photos of current facility events and employee activities
  • Updates and maintains all facility social media outlets daily (Facebook, Twitter, Pinterest, Linked-in)
  • Coordinates advertising to support the events calendar, ticket envelopes and ticket backs
  • Cultivates and maintains a large multi-cultural mailing list for calendar distribution and group sales
  • Keeps the Audience Development Standard Operating Procedure Manual updated and relevant to the department
  • Maintain and update facility website daily
  • Coordinate and update all internal facility media and advertising outlets (Website, TV’s, email signatures, etc.)
  • Allocates marketing budget between direct mail, newspaper, radio, television and promotion expenses
  • Attends internal/external meetings & events and represents the facility at external meetings as deemed necessary
  • Maintains a filing system with updated ad rates for TV and printed publications, all ads, project lists, a morgue of local and national magazines, etc
  • Prepares and makes public presentations as deemed necessary by the Director of Sales and Marketing and/or General Manager
  • Prepares monthly reports as required
  • Prepares weekly reports to Global Spectrum management
  • Submits quarterly news/reports to The Globe
  • Coordinates Sponsorships and Advertising Sales
  • Coordinates photographic needs for routine, as well as special event, documentation and promotional purposes
  • Update and prepare daily event schedule on LCD TV’s
  • Coordinates corporate sponsorships in support of special events
  • Responsible for attaining memorabilia from VIP’s who attend events at the facility
  • Responsible for producing and updating Sponsorship Guide
  • Responsible for producing facility Annual Report and Annual Marketing Plan
  • All other duties as assigned by Director of Sales and Marketing

 

Qualifications

SPECIAL CHARACTERISTICS AND KNOWLEDGE:

 

  • Excellent communication skills, both written and orally
  • Must be highly motivated
  • Ability to establish and maintain effective working relationships with advertisers, users, employees, media and the general public
  • Ability to take projects from beginning to end with limited supervision
  • Excellent Organizational skills and must be able to prioritize
  • Ability to plan, organize, and implements advertising, promotion, and publicity programs
  • Strong knowledge and proficiency in Windows, Photoshop and Microsoft Office programs
  • Strong creative abilities
  • Innovative and “out of the box” thinking skills
  • Ability to generate new and creative ideas to attract new events and to promote events when booked
  • Ability to project and recognize potential problems and implement corrective action
  • Ability to prepare effective reports
  • Basic Photographic abilities
  • Must be able to lift 25 lbs.
  • Ability to work long, irregular hours, weekends, evenings and holidays as dictated by facility event schedule

 

QUALIFICATIONS:

 

  • Four-year degree in marketing, public relations, mass communications, journalism or related fields
  • Three years of responsible experience in a public relations capacity, preferably in a special events facility or related environment
  • Demonstrated ability to develop corporate sponsorships for events, marketing efforts or related activities
  • Combined education/experience may be evaluated to meet minimum requirements

Spectra is an Equal Opportunity Employment Employer.

 
 

 

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