Comcast Spectacor

Marketing Manager

US-VA-Roanoke
Job ID
2017-3096
Group
Spectra - Venue Management
Spectra VM - The Berglund Center
Category
Marketing
Type
Regular Full-Time

Responsibilities

  • Develop, maintain and coordinate event and facility advertising programs and opportunities
  • Prepare written proposals; reevaluate potential advertising value of marketing inventory; initiate contractual arrangements; prepare contracts; negotiate terms as required
  • Prepare clear and concise advertising/marketing/sponsorship inventory reports
  • Implement and administer public relations model; plan, organize, and coordinate all public relations efforts for the facility and its events
  • Develop and issue press releases and maintain updated media contact list and relationships
  • Regularly review progress of public relations and marketing efforts through report generation
  • Assist in developing marketing plans in an effort to generate revenue and provide added value to the event and/or promoter
  • Solicitation and development of contracts and relevant sales materials; negotiations of agreements
  • Manage and participate in the development and implementation of marketing goals, objectives, policies, and priorities
  • Create and place advertising media
  • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
  • Assist in the development and design of all facility advertising, marketing and collateral materials
  • Assist General Manager and Sales Managers in the preparation of sales materials and, when appropriate, in the presentation of said materials & proposals
  • When applicable, assist General Manager and or other departments with marketing related activities
  • Update and maintain the facility’s website; serve as liaison for all website related promotions, initiatives and issues
  • Develop and maintain facility database and assist General Manager and Sales Manager with all database related marketing
  • Conduct a variety of industry related studies & advertising; recommend modifications to marketing and public relations programs as appropriate
  • Prepare and present staff reports and other related correspondence
  • Act as event coordinator or manager on duty for selected facility events and functions
  • Analyze challenges, identify alternative solutions, project consequences of proposed actions; present recommendations to General Manager; implement approved recommendations in support of organizational objectives
  • Present weekly activity, event, and sales status report to General Manager
  • Assist General Manager in the preparation of weekly corporate marketing report and participate in corporate marketing meetings and periodic marketing conference calls.

Qualifications

  • Bachelors Degree from an accredited college or university with major course work in marketing, public relations, communications, business or other related field
  • Minimum 2-4 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Knowledge of marketing and advertising/sponsorship program development
  • Knowledge of public relations
  • Website maintenance experience
  • Microsoft Office applications and word processing skills required, as well as spreadsheets, database, presentation, graphic design, PowerPoint and internet software
  • Ability to work a flexible schedule, including early mornings, days, evenings, weekends, holidays, extended (long) work days and extended numbers of days
  • Strong verbal and written communication skills in the English language

Intellectual/Social, Physical Demands and Work Environment:

The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Intellectual/Social demands:

  • While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame.  This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients.

Physical demands:

  • While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate information.

Work environment:

  • The duties of this position are performed indoors and occasionally outdoors in the weather conditions prevalent at the time. The noise level in the work environments is usually moderate to loud during events and minimal during non-even times.

 

 

 

SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER

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