Comcast Spectacor

  • Director, Marketing

    Location US-VA-Virginia Beach
    Job ID
    Spectra - Venue Management
    Location Name
    Spectra VM - Sandler Center for the Performing Arts
    Regular Full-Time
  • Overview

    This position will work with the General Manager to oversee all facility marketing initiatives, while creating and maintaining relationships with media and promotional partners. The Director of Marketing will be responsible for branding, advertising, media buying, promotions, public relations, interactive initiatives and reporting, and grassroots efforts for events as assigned.


    • Assume management responsibility for all services and activities of the Marketing Department including the media placement for all events (concerts, family shows, and outdoor events) deemed necessary.
    • Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all marketing programs and activities
    • Plan, direct, coordinate all marketing activities related to all events held at the venue.
    • Meet with staff to identify and resolve problems; assign work activities, projects and programs; monitor work flow; review and evaluate work products, methods and procedures.
    • Participate in the development and administration of the annual budget; forecast of additional funds needed; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary.
    • Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.
    • Oversee the development of all facility advertising and marketing materials.
    • Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
    • Respond to and resolve difficult and sensitive inquiries and complaints.
    • Assist in developing marketing plans and strategies for events exercising sound judgment
    • Update website content, marquee and in-house address systems (including flyers, posters, TV)
    • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
    • Design and manage e-mail campaigns as well as all online/print calendar listings
    • Research projects/upcoming shows.
    • Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, and public relations for events
    • Negotiate, close, and implement media and promotional agreements for Sandler Center events.
    • Prepare monthly corporate marketing reports and participate in monthly conference calls with other Spectrum entities.
    • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events.
    • Coordinate marketing efforts between promoters, artist management and local media.
    • Develop and implement media drop and public relations campaigns.
    • Assist in developing new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues.
    • Development and implement annual marketing goals, objectives, policies and priorities
    • Actively promote and market the Sandler Center as a destination for world-class arts and music.
    • Perform all other duties as assigned.


    • Bachelor’s Degree in Business, Marketing, Communications or other related field
    • Strong leadership, work ethic, organizational and computer skills required
    • Familiarity with Microsoft Office Suite and graphic design software including Adobe Photoshop
    • Detail oriented with excellent organizational skills
    • Strong written, verbal and interpersonal skills
    • Willingness to work flexible hours including evenings, weekends and some holidays
    • Creative and proactive problem solver
    • Ability to travel as required


    Increases and maintains the public’s awareness of upcoming events, while promoting the facility; assists in continuously improving marketing/public relations efforts; develops and maintains cooperative, positive relationships with the community, media, and promoters; promotes facility’s reputation as a world-class venue.






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