Comcast Spectacor

  • Marketing Manager

    Location US-CT-Hartford
    Job ID
    2018-3496
    Group
    Spectra - Venue Management
    Location Name
    Spectra VM - XL Center
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

     

     

    Responsible for the marketing of venue events for the XL Center and the Hartford Wolf Pack.

     

     

    Responsibilities

     

    • Create and track online advertising campaigns including search, retargeting, & display for the Hartford Wolf Pack
    • Create content, maintain and build social media followings on Facebook, Twitter, Instagram, and Snapchat for the Hartford Wolf Pack and XL Center
    • Manage email marketing campaigns, including promotional emails, presales, performance analytics, and database maintenance for the Hartford Wolf Pack and XL Center
    • Assist with event planning and execution of games, promotions, and special events
    • Research and implement grassroots and digital marketing strategies and initiatives
    • Update and maintain the Hartford Wolf Pack website; serve as liaison for all website related updates and initiatives
    • Work closely with Group Sales, Food & Beverage, Box Office, Sponsorship Sales staff and other departments on implementation of marketing campaign
    • Other duties as assigned by Supervisor

     

     

    Qualifications

     

    Manager of Marketing must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he/she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

     

    • Bachelor’s Degree in Marketing, Sports/Business Management, or a closely-related field preferred
    • Minimum of 1-2 years marketing experience, preferably in sport and/or entertainment marketing
    • Knowledge of interactive media (including but not limited to website maintenance, online advertising, social media and email marketing)
    • Experience in graphic design and video production, including Adobe Creative Suite, is preferred but not required
    • Excellent technology, communication, organization and leadership skills
    • Excellent written and oral communications skills are a must
    • Strong analytical skills and data-driven thinking
    • Professional demeanor and energetic personality
    • Ability to work a flexible schedule including nights, weekends and select holidays, in addition to traditional business hours, is required

     

     

     

     

     

    SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER

     

     

     

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