Comcast Spectacor

  • Social Media Coordinator

    Location US-FL-Miami Beach
    Job ID
    2018-3503
    Group
    Spectra - Venue Management
    Location Name
    Spectra VM - Miami Beach Convention Center
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    The Social Media Coordinator is responsible for increasing consumer, meeting planner and partner engagement on MBCC social media channels, and creating compelling content for the Center’s social media channels. The coordinator should have a deep knowledge of Miami Beach’s neighborhoods, hotels, restaurants, attractions and events, and be able to translate that information into social media updates and digital content that is relevant and inspiring to prospective visitors.

    Responsibilities

    • Implement the MBCC social media strategy.
    • Develop strategies to increase engagement and traffic to MBCC social media properties, (domestic & global, in conjunction with the MBCC’s social media agencies.
    • Develop social media channel specific strategies that play to each outlet’s strengths, with a plan to measure success and identify potential adjustments to the strategy.
    • Plan and input all social media posts in the domestic social media calendar and maintain a high level overview of social media activities in the MBCC master content calendar.
    • Manage day-to-day content & execution of all social media platforms, including Instagram, Facebook, Twitter, YouTube, Pinterest and Snapchat on domestic and global accounts.
    • Manage MBCC’s domestic and global social media profiles.
    • Create content (copy and visual asset selection) for organic social media posts.
    • Manage purchase of ad space, including promoted tweets, Facebook offers and ads, Pinterest promoted pins, YouTube video ads; optimize social media buys for optimal results and higher engagement.
    • Write clear, persuasive copy to be pushed out on all social media platforms.
    • Oversee social media promotional efforts for MBCC programs, partnership support including creation of plan and social media toolkit for partners.
    • Engage in initial planning to execute tactical efforts for local programming.
    • Community engagement, respond to social media fans’ messages and comments with complete accuracy and in a timely manner.
    • Manage & host Twitter chats and parties, including creating run of show, coordinating with participating partners, answering questions from fans, providing analytics reports.
    • Leverage social listening tool to monitor and report on consumer engagement activities, engage proactively as well as respond to consumers; Use insight to inform social media program evolution.
    • Use social media reporting to continually optimize program.
    • Provide monthly promotional social media recaps to various departments, GMCVB partners and stakeholders.
    • Assists with the establishment and building of online relationships with key influencers through proactive strategies and execution.
    • Educate others throughout MBCC and provide guidance on social media best practice & MBCC brand.
    • Stay up-to-date on new social media trends/ methods for integrating those technologies into the platform; Attend seminars, conventions, etc. to enhance social and digital media knowledge.
    • Monitors; analyzes data; creates management reports and detailed evaluations of social media strategies.
    • Other duties as assigned.

    Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

     

    EDUCATION AND EXPERIENCE:

    • B.A. degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required.
    • Three (3) years minimum experience managing social media platforms.

    SKILLS AND ABILITIES:

     

    Technical Skills:   Possess a comprehensive knowledge of the application of social media web technology, search trends and social media innovation.   

    Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information.  Must have exceptional command of the English language, oral and written.  Presents information professionally with poise and confidence in front of an audience.  A proven record of online engagement and listening.  Demonstrated ability to perform as a pragmatic and responsive ambassador of the company. 

    Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.   

    Negotiation Skills: Listens to all points of view and negotiates compromise.

    Integrity: Consistently demonstrates honesty, fairness, trustworthiness.

    Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities and risks associated with each alternative solution. 

    Initiative: Works independently to solve problems.  Looks for opportunities to take on more responsibility.

    Productivity: Meets standards of productivity as defined for the level and position.

    Quality of Work: Demonstrates concern for the accuracy and quality of work, and takes steps to correct mistakes and improve the overall product. 

    Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner.

    Versatility: Able to take on a variety of different tasks and roles within the organization.

     

    COMPUTER SKILLS:

    • Demonstrated proficiency with the following:  Microsoft Office Suite (MS Word, MS Excel, MS SharePoint and MS Outlook) Social Media Tools such as (WordPress, Facebook and Twitter) and Monitoring Tools such as (MS Social Listening, Sysomos, Heartbeat and Socialbakers). 

    PHYSICAL DEMANDS:

     

    These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the Social Media Coordinator Job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the Social Media Coordinator Job.

    While performing the responsibilities of the Social Media Coordinator Job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

    WORKING CONDITIONS:

    While performing the responsibilities of the Social Media Coordinator, these work environment characteristics are representative of the environment the Social Media Coordinator will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the Social Media Coordinator Job.

    Incumbent works in an office setting with minimal adverse exposure to environmental hazards. The noise level in the work environment is usually quiet to moderate.



    SPECTRA IS A EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER

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