Comcast Spectacor

  • Marketing Manager

    Location US-GA-Augusta
    Job ID
    2018-3667
    Group
    Spectra - Venue Management
    Location Name
    Spectra VM - Augusta Entertainment Center Complex
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

     

     

    This position will work with the Director of Marketing to market the facilities and events while creating and maintaining relationships with media and promotional partners. The marketing manager will assist in advertising, media buying, promotions, public relations, interactive media and grassroots efforts for events as assigned and will assume all Director of Marketing functions in the absence of the Director.

     

     

    Responsibilities

     

    • Participate in the development and implementation of annual marketing plans, objectives, and policies
    • Assist in preparation of weekly corporate marketing reports and participate in monthly conference calls with other Spectra entities
    • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
    • Coordinate marketing efforts between promoters, artist management and local media
    • Create and maintain detailed media budgets, media buying, settlement reconciliations, and recap summaries for facility events
    • Coordinate event public relations with news media; prepare news releases; event calendars, public services announcements
    • Collaborate with Spectra Food Services & Hospitality on annual initiatives
    • Prepare various reports on public relations progress, marketing efforts/results, demographics and economic trends, including event recaps.
    • Manage day to day digital marketing program, including but not limited to: Facebook, Twitter, Instagram, Snapchat, Website, Facility Email Program, SEO, Google Analytics, etc
    • Oversee outlying grass roots & trade relationships
    • Manage email database and campaigns
    • Help manage student interns, coordinate assignments and recruit new interns
    • Analyze and report event ticket sales information to various entities
    • Prepare written letter of agreements including negotiating terms
    • Perform all other duties as assigned

     

    Qualifications

     

    • Bachelor’s Degree from an accredited college or university with major course work in marketing, public relations, communications, business or other related field
    • Minimum 2-4 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
    • Strong leadership, organizational and computer skills required
    • Detail oriented with excellent organizational skills
    • Strong written, verbal and interpersonal skills
    • Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media, manage database marketing to reach new customers and drive increased revenue.
    • Strong work ethic
    • Accountable and detail-oriented; must be able to juggle many tasks within time constraints
    • Microsoft office applications and word processing skills required, as well as database management, graphic design, PowerPoint
    • Strong understanding of social media, web-based advertising and website maintenance
    • Knowledge of Adobe Photoshop is preferred
    • Team player who is a creative and proactive problem solver
    • Ability to travel as required
    • Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended number of days

     

     

     

     

     

     

    SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER

     

     

     

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