Comcast Spectacor

  • Group Sales & Marketing Coordinator

    Location US-IA-Sioux City
    Job ID
    2018-3861
    Group
    Spectra - Venue Management
    Location Name
    Spectra VM - Tyson Events Center
    Category
    Sales and Marketing
    Type
    Regular Full-Time
  • Overview

    The Tyson Events Center is a multi-purpose arena and home to the Sioux City Musketeers of the United States Hockey League (USHL), the Sioux City Bandits of Champions Indoor Football (CIF), and NAIA Women's Div. II Basketball National Championship and NAIA Volleyball Championship Along with sporting events, the 10,000-seat arena plays host to events like Bull Riding, Monster Trucks and WWE.  The Tyson Events Center also hosts nationally-known touring artist such as Carrie Underwood, Neil Diamond, Elton John, Aerosmith, Alan Jackson, Luke Bryan, Eric Church, Fleetwood Mac, Rascal Flatts, Nickelback, Tim McGraw.

    The historic Orpheum Theatre is host to live theatre, symphony performances, and national touring concerts and shows including Sheryl Crow, BB King, Bob Dylan, Wynton Marsalis, David Copperfield, Willie Nelson, Jewel, Alison Kraus, and Jerry Seinfeld.  You can learn more about our venue here: http://tysoncenter.com/

     

    With the support of the Assistant General Manager & Director of Marketing, the Marketing & Group Sales Coordinator will be responsible for prospecting new clients and booking group sales for the Tyson Events Center and Orpheum Theatre, and all live events as well as assisting in traditional media buying, promotions, public relations, and grassroots marketing.

     

    Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at www.spectraexperiences.com/

    Responsibilities

    • Assist in the creation and implementation of marketing and group ticket sales campaigns for various concerts, family shows & sporting events to maximize event awareness and exposure.
    • Handle the day-to-day operations of the website - including updating events, design, and implementation of promotional concepts.
    • Oversee and manage the e-mail subscriber database including developing ways to increase the database as well as creating and distributing ticket-driving newsletters/emails.
    • Manage and implement ticket sales-driven promotions on sites such as Facebook, Twitter and Instagram, as well as develop key marketing campaigns using viral marketing techniques.
    • Pitch creative stories, marketing strategies, write press releases, help create public relations events, generate media hits, and build relationships with local media and outlying markets.
    • Assist Director with internal and external public relations such as event announcements, marquee and website updates, and reporting to trade publications.
    • Assist with the implementation of event marketing plans put together by the Marketing Department, including media buying, trade, public relations, grassroots, group sales, premium sales, third party relationships, community relations, etc.
    • Manage all grassroots efforts including poster & flyer distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposure.
    • Design promotional materials such as flyers and posters for select events at the venue.
    • Help prospect, cultivate, and service premium seating clients in the venue for all arena events.
    • Solicitation of new group sales business through cold calls, networking, and face to face meetings.
    • Build and maintain relationships with all media outlets.
    • Coordinate and help manage on-site events such as pre-show parties as required.
    • Carry out all assigned duties and responsibilities, including additional tasks as needed - to help achieve the overall goal of a successful season and department.
    • Participate in the development and implementation of goals, objectives, policies, and priorities of all Group Sales programs and activities.
    • Maintain an update database of existing clients.
    • Track and manage daily, weekly, and monthly reports social media and email database.

    Qualifications

    • College Degree in Marketing, Public Relations, Communications or related field.
    • Experience in customer service or sales driven position
    • Min. of 1-2 years prior Marketing experience (including internships), preferably in Sports & Entertainment.
    • Excellent written and oral communications skills required.
    • Must be proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook, Publisher).
    • Must be proficient in Adobe Photoshop and have web-related background.
    • Assertive, outgoing, hard-working, resourceful, as well as an independent thinker.
    • Team player who is a creative and proactive problem solver.
    • Ability to work nights and weekends is required as job duties will involve non-traditional hours.

     

     

     

     

     

     

    SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER.

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