Comcast Spectacor

  • Marketing Manager

    Location US-MA-Lowell
    Job ID
    2018-3957
    Group
    Spectra - Venue Management
    Location Name
    Spectra VM - Tsongas Arena (UMass - Lowell)
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    This position will be located at the Tsongas Center at UMass Lowell.  The Tsongas Center at UMass Lowell home to many sporting events, concerts, family shows, tradeshows and conferences the venue hosts making it one of the most popular entertainment venues in New England. It is home to the NCAA Division I Basketball and UMass-Lowell River Hawks Hockey teams, ranked amongst the top 10 in the nation in NCAA Division I hockey attendance. You can learn more about our venue here: http://www.tsongascenter.com/

     

    This position will work with the Director of Ticketing, Marketing & Sales to oversee that day to day operations of the marketing department to promote the Tsongas Center at UMass Lowell and its events while creating and maintaining relationships with media and promotional partners. The marketing manager will execute and oversee advertising, media buying, promotions, public relations and grassroots efforts for events as assigned. 

     

    Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at www.spectraexperiences.com/

    Responsibilities

    • Develop marketing plans and strategies for events exercising sound judgment
    • Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
    • Negotiate, close, and implement media and promotional agreements for the Tsongas Center events with promoters and media clients
    • Prepare written letter of agreements including negotiating terms
    • Prepare weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities
    • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
    • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
    • Manage, maintain and engage fans on all forms of social media.
    • Work with UMass Lowell Athletics on cross promotion for Hockey and Men’s & Women’s Basketball
    • Coordinate marketing efforts between promoters, artist management and local media
    • Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.
    • Oversee the development of all facility advertising and marketing materials.
    • Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
    • Respond to and resolve difficult and sensitive inquiries and complaints.
    • Develop and implement media drop and public relations campaigns
    • Research projects/upcoming shows
    • Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative
    • Manage database and email campaigns
    • Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
    • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
    • Work in conjunction with Group Sales, Premium Services and Corporate Partnership managers to maximize revenues.
    • Recruit and assist managing student intern recruitment and assignments
    • Perform all other duties as assigned

    Qualifications

    • Minimum of Bachelor Degree in Marketing, Communications, or Sports/ Entertainment Management
    • Minimum of 2-3 years marketing experience preferred with increased responsibilities
    • Prior Sports and Entertainment Industry experience preferred
    • Proficient in Photoshop, Microsoft Office Applications and all social media platforms
    • Detail oriented with excellent organizational skills
    • Excellent written and verbal skills; knowledge of Associated Press Writing Style
    • Excellent interpersonal skills
    • Strong work ethic
    • Creative and proactive problem solver
    • Must be able to work flexible hours including nights, weekends and select holidays
    • Ability to travel as required

     

     

    SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER.

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